Dark Music Distribution — Artist Release Platform
Conversion-focused site and sign-up funnel for a distributor that puts independent artists on 150+ streaming platforms.
The Problem & Business Context
Dark Music Distribution puts independent artists and small labels onto Spotify, Apple Music, YouTube Music, JioSaavn, Amazon Music and 150+ other platforms, while the artist keeps full ownership of the master.
Core Challenge: Music distribution is a trust purchase. Artists are used to platforms that take a cut, charge yearly, or quietly complicate ownership — so the site had to answer "what does it cost, what do I keep, and how fast does my song go live" before it asked anyone to sign up.
The Solution & Deliverables
One long page that walks an artist from proof to price in a single scroll: social proof first, then exactly what the platform does, then every platform the music reaches, then one honest price with nothing hidden underneath it, and an FAQ that removes the last objections before the sign-up button.
Key Architecture & Design Decisions
01.Price shown in full, not gated behind a form
A single ₹999 one-time tier with all 20 inclusions listed openly — no monthly plan comparison, no "contact us for pricing". The offer is the differentiator, so it argues for itself.
02.Proof before pitch
The artist roster and platform logos sit above the feature grid, because an artist decides whether to keep scrolling based on who else is already there.
03.Objections handled on the page
Royalty ownership, release speed, Content ID and payout splits are answered in the FAQ, so support does not spend its day repeating the same seven answers in chat.
Measurable Results & Impact
- [FILL: sign-ups or enquiries per month since launch]
- [FILL: conversion or bounce-rate change vs the old page, if you have it]
- Pricing, inclusions and release timelines are answered on the page, cutting repeat questions before they reach chat support.